Cadillac Employs Apollo Program Playbook to Build Team from Scratch for Australian Grand Prix.

Just over a full year previously at the Vegas Grand Prix, the Cadillac racing team were at last awarded the green light as Formula One’s latest entrant for 2026. Constructing the organization from the ground up has involved a hectic pace of work that the team principal, Graeme Lowdon, has compared to the Apollo moon landing. As F1 arrives on the Vegas strip this weekend, the team are aware the deadline is approaching.

The Tight Timeline to Melbourne

At the final race of the championship to be held in the US, with around 100 days to go before they make their debut for the first time in Melbourne at the 2026 season opener, Cadillac have made significant progress but, in what must seem like a sisyphean endeavor, they are conscious there will not be adequate time.

The CTO, Nick Chester, joined the embryonic project in the spring of 2023 not long after it was formed, when the team were without even an official entry. He has been at its heart since then and has a amused expression when reflecting on the ride.

“There might be a short period reflecting at what you’ve done and go: ‘Amazing, how impressive what the team has created in less than three years,’” he notes. “Then the very next instant you think: ‘Yeah, there is still a great deal to do.’”

A Unique Task

Nick Chester had success at the Renault team in the driver Fernando Alonso's victorious years of 2005/2006 and was in command of engineering strategy at the recently formed Mercedes electric racing team, but no previous experience has truly matched the mission of launching the quintessentially American Cadillac brand, a factory team sponsored by the parent company, General Motors, into Formula One.

“Creating an Formula One team from scratch, when are you ever going to get a chance to do that?” Chester remarks. “There's nothing comparable. In an established team you rarely get the possibility to transform organizational mindset.”

With every day that elapses thoughts are more focused on the looming moment of truth in Australia and expectations are being managed.

“You have to assume that a brand-new squad joining the grid is going to be last but merely participating will be an feat in itself,” Graeme Lowdon commented this year and while Chester echoed this he believed the squad had a statement to make as well.
“The first thing we aim to demonstrate is that we deserve to be there,” he emphasizes. “So we show up and we operate well. We seek to prove that we are a serious contender executing the right things on the circuit. Once we have demonstrated that we’re really credible, then we aim to demonstrate forward movement subsequently.”

Driver Lineup and Team Building Effort

In August they recruited Sergio Perez and Valtteri Bottas as their racers for 2026, a tandem distinguished for their invaluable experience in performing at the leading positions in two of the sport’s biggest teams, Red Bull and Mercedes-AMG, and the Finnish driver echoed the sentiment of determined optimism.

“Naturally, we’re realistic,” he said. “There’s going to be a huge amount of work to do, and it will likely be almost certainly a challenging beginning, because this is Formula One. But we’re not there to remain at the rear. I believe with this setup, with this group, these people, there is every reason that we can't manage to progress rapidly up to the pace and achieve good results.”

To realize that ambition recruitment has been in overdrive, with personnel now reaching over 400 and intended to attain the target of 600 rapidly. In addition to their current base at the Silverstone circuit, the organization are in the midst of finishing an main base at Fishers in Indy and there is the GM works in Charlotte, North Carolina, where they are constructing the facility to produce the 2029 engine, planned for 2029 – in the meantime they will run Ferrari power units – and the aerodynamic facility in Cologne. It is a complex structure, at odds with the movement in F1 for increased consolidation, and has prompted the new cultural approach to which Nick Chester alluded.

NASA Model

“We've drawn heavily from the Apollo project,” said Lowdon shortly before the British Grand Prix in the summer. “We’re realistic, we understand how tough it is. The schedules, are incredibly tight. OK, we aren't launching a lunar mission, but it feels like it sometimes.”

So they have embraced, as opposed to the conventional chain of command, a flat management structure akin to that of the space agency's, where there were a assortment of specialist groups all working on various components of the project at a multiple sites.

“If you have to go through a process where an issue arises and they report it to their manager, that supervisor talks to a leader in another department, it travels back down, it becomes inefficient,” notes Chester. “Therefore we enable team members to take charge. Avoiding managerial sign-off for all decisions is much smoother and faster.”

What Lies Ahead

The success of this nimble approach will be tested in the heat of competition when the season begins and there is no little amount on the line for Formula One, too. Cadillac have signed as their development driver the 25-year-old American Colton Herta

Ashley Blevins
Ashley Blevins

Interior design enthusiast with a passion for sustainable home styling and years of experience in transforming spaces.